26 Oct Making Friends with Social Media: 5 Social Media Tips for Beginners
Social Media: user-generated online platforms for communication by and between people
Friend: person with whom you have mutual affection // contact on Facebook
Likes, shares, check-ins, engagement, reach, organic…does this sound like Greek to you? These are common terms about Facebook, one of the most widely used social media platforms with more than 1.7 billion monthly active users. That’s right, 1.7 billion.
And it’s not just people – the platform also hosts more than 50 million business pages. Nowadays, if you’re not doing social – especially Facebook – you’re missing out. Many of our clients come to us because they want need social media, but are unsure where to start. The best scenario, of course, is to hire us but if your budget won’t allow that, here’s are 5 social media tips for beginners on making friends with social media.
The Internet is full of really, really, REALLY bad advice!!!
Barely a day passes without someone asking us a question like, “Is noon really the best time to post on Facebook?” or, better still, “You definitely need to run a like and share contest on Facebook.” That last one can get your page shut down…Our first tip is this – ignore 99% of what you find online. For the basics of using the platform for business, go straight to the source. You’re welcome.
Pick one or two to start.
Yes, there are a lot of social platforms and no you don’t need all of them. Get informed about the basic demographics of the most popular platforms. Here’s a great chart from comScore that breaks it all down for you:
Use a social media calendar.
Trust us, you need this! Don’t just pop up on Facebook and Twitter, post wildly for a week or two with no rhyme or reason, then wonder why you’re not getting results. A social media editorial calendar is imperative for planning, and literally makes or breaks your engagement (which is important!) There are lots of free guides and templates online and you really can’t go wrong – just find one that makes sense and works for you.
Use a scheduling tool.
When done correctly, social media is time consuming. The more you plan (see #3!) and schedule, the better results you’ll get! So, use a social media scheduler and take a few hours each month to schedule all of your posts across your platforms. Then, you can check your accounts each day periodically and respond as necessary. There are a lot of paid and free options – a few we like include Hootsuite, Buffer, Sprout Social and Everypost. Try some out, experiment – it’s not a big deal to switch!
Our last tip seems intuitive, but it isn’t! Here’s a secret – the 80/20 rule. Social media is just that – SOCIAL – and if you oversell, you annoy people and lose them. Keep the 80/20 rule in mind – your posts should consist only of 20 percent selling, no more.
So there you have it – our top five tips for getting started on social media! Still not feeling confident about setting up your social or want more social media tips for beginners? Contact us and let’s get started!