Right message, right time, right audience. Plain and simple that is how public relations work. Our PR exports work with our clients (which range from small to medium-sized businesses) to determine their message (or their news), determine the best times to message, and get the message to the right audience. We have experience in developing responsive press lists, have placed more than 5,000 stories with the press, and make sure our client’s message is heard.
LinkedIn. Instagram. Facebook. Twitter. Snapchat. This list can go on and on. We work with our clients to determine which tools should be used (because not every business needs to have a Facebook page), craft messaging, schedule messaging, and analysis of results.
Creating content that is valuable, relevant, reactive is not for the weak. It takes time, effort, energy, resources, and knowledge. We collaborate with our clients by asking a lot of questions about their goals, their customers, their products, their delivered value—and then we create content that engages customers, drives revenue and exceeds expectations.
When we say website development, we work with our clients to capture what needs to be conveyed on their website. We consider all aspects of your organization’s website–perhaps it is improved navigation, improved content, or even just adding a little lipstick (read pretty pictures and graphic), but our first step is never saying let’s rebuild your site. We help clients determine who is engaging with their site, what messages they are reacting to, and how they travel through the site. With the right data, right decisions are made.
Graphic design is where your corporate image starts. We go beyond colors, fancy fonts, a logo, and perhaps a slogan. We capture what you stand for, what value you deliver, and most importantly communicate why customers need to take notice of your business.
Your product or service is only as good as your customers’ need for it. Our team works with your sales teams to determine potential messaging, possible data tracking tools, weekly monitoring of activity, message measurement, and adding to your organization’s bottom line.
She is a fierce advocate. That is what I think of when I think of the services and solutions Karen has brought to the table. Working in the very competitive world of political communications, getting your message heard by key press contacts takes time and dedication. Karen was able to strike the perfect balance of independence and structured preparedness for me to have my voice recognized as a leading subject matter expert. When I need advice and guidance on how to structure my comments, she was there. When I needed her sage advice to manage the complexities of press interviews, Karen was there. She never hovered during interviews, her follow up with reporters was impeccable, and her protection of my voice, vision and messaging has been one of the best I have seen. I figure over the course of the last two years, Karen has cultivated over 50 press interviews for me. She has furthered my thought leadership and my organization’s message to a whole new level. There is no one I would trust more with my press relations than Karen.