Hiring a Marketing Consultant

20 Oct Considering Hiring a Marketing Consultant?


Outsource: Hiring a marketing consultant to take care of a function of your business, usually at a fraction of the cost of having an expert in-house. 

“Delegate and let go. If you really want to grow as an entrepreneur, you’ve got to learn to delegate.”         

– Richard Branson, founder and CEO of the Virgin Group, on the key to success.

Many small business owners lack the time and resources for marketing yet often hesitate to outsource. Usually by the time a client finds us, they need serious help. You don’t have to let things get that bad – the time for outsourcing is now, and here’s why.

Today’s post highlights the top signs that you need marketing help, the value of doing so and a few simple tips on how to get started.

Top 3 signs you should outsource your marketing, hire a marketing consultant, and contact us today:

  1. Your website is old, outdated and not getting you leads.
  2. If you do have social media, you’re posting inconsistently if at all, have no editorial calendar and aren’t seeing engagement.
  3. You don’t know ROI and don’t have quality reports.

Chances are that some or all of these signs apply to your business. But if you still need more convincing, here are a few questions to ask yourself:

  • How much of your time is spent on marketing?
  • Are you happy with your current efforts? Are you seeing results?
  • Are you feeling overwhelmed?
  • Are you up to speed on the latest technology, or are you feeling slightly intimidated?

Convinced? Good, because the truth is that if you don’t have an in-house team, you should outsource.

So, what’s the value in outsourcing? First of all, cost. A general rule of thumb is to spend 30-50 percent of your marketing budget on marketing personnel. For example, if you spend $100,000 per year on marketing no more than $50,000 of that should go to salary. Can you hire and retain an expert for that? Not likely.