HIMSS: PR Case Study

Case Study

Client’s Challenges


What happens when your keynote speaker is Peyton Manning who is two days away from retirement. How do you gain exposure for your mission?

How We Helped


When the calls started rolling in from the major sports networks, we knew we had an opportunity to share the organization’s mission to the press. We quickly drafted a press release, distributed to the inquiring press, and put on the newswire. We had individual conversations with each sports network explaining the purpose and the mission of the organization.



Total press attendance at the conference was 150 members of the press.

PR Case Study
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