08 Apr Press Release? Or Press Relief? A Guide to Establishing Relations with the Media
Recently, I was having coffee with one of my go-to reporters. When I say go-to reporter, I know I can pick up the phone or shoot a quick email to pitch a story. No press release needed. No formatting. No logo placement. No ### at the end of the document.
I asked him, while sipping my latte, if he was a fan of the press release.
“Hell no,” was the immediate response.
His passionate response spurred me on, “ How many press releases do you receive a day?”
“Close to 300.”
“How many do you open,” I asked, being thankful I paid for the coffee.
“None. If want to know your story, I either know you or you are going to call me.”
So there you have it, folks. Reporters want to have a relationship with you. They want to trust you with information, know you can deliver it on time, be accurate with details, and be a constant resource – that is the secret to establishing relations with the media. It won’t happen overnight to build that treasured relationship. And if you don’t have those relationships with the press, find someone who does. Like KadieSolutions – explore our services (pardon the shameless plug).
Next time before you want to draft a press release, stop. Offer that poor reporter some relief and just send him an email and in three sentences tell him or her why they should be interested in your story.
Ahh, press relief!