Building Commissioning Association: Social Media Case Study

Case Study

Client’s Challenges

 

How do we extend our message’s reach into the industry?

How We Helped

 

We examined how other associations were sharing their message. We also examined possible, low-cost opportunities to share the association’s message. We explored social media channels and trade show options

Outcome

 

For the first time in the association’s history, BCA was recognized as an endorsing organization of the industry’s largest trade show. Agreement included speaking opportunities, a trade show booth and we took it one more step and hosting a member happy hour during the industry show. In addition, BCA now has a revitalized Twitter and LinkedIn presence. The association actively engages membership through Twitter.

Social Media Case Study
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