17 Feb 6 Tips for Avoiding Embarrassing Communication Mistakes
Misspelled words and bad grammar aren’t the only communication problems that can haunt your business. Here at Kadie Solutions we work hard to maintain a small business’ image, and managing public relations is one critical component. Our clients get measured, thoughtful and relevant communication that promotes your business in a favorable light.
But, for many small businesses that haven’t yet hired us, there are pitfalls to avoid when managing your communications. Don’t make these 6 communication mistakes.
Some of them are no-brainers:
Always use spell check.
It won’t catch homonym mistakes, but it will catch embarrassing spelling errors most of the time.
Four eyes are better than two.
Always run whatever you write past at least one other person. Even the best writer or communicator misses things, and those small mistakes can sometimes haunt you.
Avoid jargon and acronyms.
Ever read something that has so many industry terms that is sounds like a foreign language? Part of what we do for our clients is translate often complicated and technical documents into easy-to-read pieces. If you’re writing in-house, that’s different. But when you’re drafting external communications remember not everyone knows your lingo.
Our last three tips are a little more involved:
Before your write anything, do a brief audience profile. If you don’t already have a clear customer profile, let us help you.
Part of any brand is an overall guide on things like tone. And while this is something that is tough to define, it permeates your writing. For example, is your tone authoritative? Funny? Down-to-earth? When trying to find your tone, think about the image you’d like to convey. Then, stick to that. If you’re in the professional world, rarely will you get familiar in your communications. No ill-timed jokes either, please.
If you don’t already have a marketing plan, contact us and we’ll get started on that. Knowing your overall goals and objectives ideally leads everything you do. When you’ve got a clear purpose it’s easier to communicate.
And finally, do your best to stick to your company’s values, and stay authentic, positive and confident. Professional communications experts are sometimes considered word wizards who are fluent in the art of the spin. While that can carry a negative connotation, it also means we can put a positive spin on most anything. This is especially important when dealing with crisis communications (we’re fluent in that, too.)